🎄 24 Days of Squishy Surprises A holiday countdown calendar with a mystery squishy toy behind every door — 24 different characters, and no one knows which they'll get until they open it. The reveal is the whole appeal. Kids come back to it every single morning through December, and the surprise format is exactly what performs on social media when parents film the daily opening. 💰 The Numbers Wholesale $14.99 · Suggested retail $29.99 Over 55% retailer margin Case of 6 — $77.94 Retail-ready box, no repacking needed 🎁 Why It Sells Advent calendars are one of the fastest-growing gift categories — toy versions now compete directly with chocolate ones Gift-ready out of the box — no wrapping required, an easy grab for parents and grandparents Strong shelf presence — a large, colorful box that anchors a holiday display Broad appeal — kids, teens, and collectors 🎯 Perfect For Toy stores · Gift shops · Bookstores · Kids' boutiques · Holiday displays · Stocking stuffer sections ⏰ Limited holiday stock — ships in 1-2 business days.